Forbes is Chair of agricultural fund management business, Craigmore Sustainables. In 2012, Craigmore spun off Map of Agriculture Limited, which was then its farm financial returns benchmarking database. Forbes remains chair of Craigmore but as CEO of Map of Agriculture Group, he focuses on building it up as a global provider of farming information and communication solutions. Before Map of Agriculture, Forbes founded Credit Market Analysis (CMA), a real time financial price discovery service and data community which served over 200 credit market clients and was sold to Chicago Mercantile Exchange in 2008. Forbes trained in Agricultural Economics at Lincoln University, before going to Oxford as a Rhodes Scholar in 1985. After some time at Goldman Sachs he completed an MBA at Harvard Business School in 1992. Forbes worked as a credit trader at Merrill Lynch from 1992 to 1999 where he headed a convertibles trading desk, before founding CMA.